Suzuki launches its entry level salvo with the 110 cc Hayate..
Unveiled at the 2012 Auto Expo at New Delhi, Suzuki finially launched its 110 cc Hayate motorcycle today. This model marks Suzuki Motorcycle India's foray into the world of basic 100 cc commuter motorcycles. The other existing Suzuki India models namely the GS150R (150 cc) and the Slinghot (125 cc) despite being in the market for sometime now, has had very limited presence so far.
Can this new model turn around Suzuki India's fortunes in the motorcycle market..?? Difficult.. very difficult, I'll say. According to me, breaking the 100 cc code in India for Suzuki with the Hayate will be a very tough task.
There is nothing fundamentally wrong with the package. The pricing is in line to what bikes like the Bajaj Discover 100 and Hero Splendor are currently priced at.. the features, engine specs and fuel efficiency are similar to what is expected from a motorcycle in this range.
But then it's nothing less than a Herculean task to convince the Indian masses who has grown up/old with models like the Splendor, Passion and Discover. Suzuki probably knows this and has kept a modest sales target of 10,000 units/month. Also to get the attention of the masses, it has roped in Bollywood star Salman Khan as it's brand ambassador.
One just needs to ask this question, "What is the USP (Unique Selling Proposition) of this product?" and if the answer is not clear then I have my doubts whether a Bollywood star can make much of a difference.
Suzuki Hayate Specifications:
Engine: 112cc, 4-stroke, air-cooled, single cylinder
Max. Power: 8.4 Ps
Max. Torque: 8.8 Nm
Transmission: 4 Speed Gearbox
Fuel Capacity: 8 Ltrs
Kerb Weight: 112 Kgs
Price (as on 10'th May 2012):
Rs 40,162 (kick start variant) ex-showroom Pune
Rs 42,162 (electric start), ex-showroom Pune
Colors: White, Green, Grey, Red & Black.
Suzuki Hayate: Photos/Colors
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