A new Discover 125 joins the Discover 100 & 150.. is Bajaj confusing people with too many variants?
On March 31'st (read this), Bajaj has launched a new Discover model in a 125 cc Avatar. Priced at Rs. 45,500 (Ex-showroom Delhi) this model now stretches the Discover brand across 100, 125 and 150 cc variants.
With the Discover 125, Bajaj now has the entire spectrum of the basic commuter motorcycles in india covered. Interestingly the Discover 100, 125 and 150 are currently priced very attractively at Rs. 43,000, Rs, 45,500 and Rs. 49,000 (Ex-showroom Delhi) respectively.
For the common man, the Discover 125 will be difficult to differentiate from the 100 and 150 as the Discover 125 virtually carries forward the same looks.
Is Bajaj confusing people..??
"Why is Bajaj confusing people with so many models? Wasn't the Discover a 125 cc, a 112 cc and 135 cc once?"
My brother (who used to be a bike enthusiast a few years back) said the above to me this morning, when he heard about the new Discover 125.
Discover and Pulsar..
isn't that just the two names that Mr. Rajiv Bajaj want's us to remember?
To answer him, I just asked a few questions: "Can you name the models from Bajaj's current lineup"?
He replied, "The Pulsar series.. the Discover models.. and.. err.. the Platina". He had forgot to mention the Avenger, which I reminded him.
I then asked him, "Can you name the current models from Yamaha"?
He replied, "R15.. Fazer, FZ.. and hmmm...". I told him that he missed the SS125 (which is basically the rebranded Gladiator to which he had no clue), SZ/SZ-X/SZ-R, YBR 125, YBR 110 and Crux.
I went further and asked him, "Can you name the current models from TVS"?
He said, "I do not have an idea about the current commuter models, but I know the Apache RTR". I told him that the other motorcycle models from TVS are the Flame, Jive, Star City and Sport.
Knowing very well by now as to where the conversation was headed, my brother told me that he knew that the Hero Honda lineup was cluttered with too many models and also that he won't be able to recall all the models from Honda's (HMSI) stable either.
By now my brother realized with a smile what I was trying to convey.
It's actually a baggage of the past which Bajaj carries (in the minds of a few old timers)
In the past, Bajaj did put many models/brands on the road. For. eg. 4S Champion, Caliber, Caliber Croma, Caliber 115, Aspire, Boxer AR, Boxer AT, Boxer CT, CT 100, Plaitna, XCD 125, XCD 135. Most of which were eventually discontinued.
In the case of my brother it just happens that he belongs to a generation which had passionately followed the 2 wheeler scene of India a couple of years back, therefore he still carries the historical baggage of Bajaj back in his mind. Currently his interest in two wheelers is like just another normal guy/customer.
In the end, Discover and Pulsar, isn't that just the two names that Mr. Rajiv Bajaj want's us to remember? And if one can recall those two names, is there really any confusion?
Did you know:
 The Maruti Alto (India's current largest selling 4 wheeler) was first launched in India with two engine options of a 800 cc (sourced from the Maruti 800), 3 cylinder engine and a 1,100 cc (sourced from the Wagon R), 4 cylinder engine
 The 1,100 cc engine was later discontinued
 Recently a new variant with a 1,000 cc, 3 cylinder engine was introduced as the Alto K-10 (currently even the Wagon R comes with the same engine)
Confusing.. would you say?
As a common guy I have got a lot many things in my mind than keep myself updated with the historical updates/changes on car models. To me the Maruti Alto is the same old, reliable brand that I have known for years.. regardless of whether it was 1,100 cc or currently has an 800 cc or 1,000 cc engine.
- Can't undertand Mr. Bajaj's Pulsar/Discover strategy? Read this..
- Discover 150 DTS-i launched [May, 2010]
- Bajaj Discover 100 DTS-Si [Review]
This is to remind that the Views or Opinions in the blog are entirely mine unless explicitly stated. The Views and Opinions published in this blog should in no way be related to any other person or organization associated -- directly or indirectly -- with me.